Last month, it was revealed that The Walt Disney Company would be pulling all of their content from Netflix as they prepare to launch their own rival streaming service. Initially it was hoped that some sort of deal would be hashed out to allow Netflix to retain some of the rights but that seems dead and buried.

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New details on the Disney streaming service have been revealed by CEO Bob Iger at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference. He confirmed that the service will arrive in late 2019 and announced:

“We’re going to launch big, and we’re going to launch hot.” “It will have the entire output of the studio, animation, live action at Disney, including Pixar, Star Wars and all the Marvel films.”

Iger also revealed that there will be content created exclusively for the streaming service, including original series and original feature films. Pricing for the service has still not been set. Iger said, “We intend to get more specific about that in the months ahead.”

The new Disney-branded service will seemingly be the exclusive home in the U.S. for Disney and Pixar, beginning with the current 2019 theatrical releases, including Toy Story 4, the sequel to Frozen and The Lion King from Disney live-action. As well as many other highly anticipated movies. Disney will also make a significant investment in an annual slate of original movies, TV shows and other Disney-branded exclusives for the service. Additionally, the service will feature a vast collection of library content, including Disney and Pixar movies and Disney Channel, Disney Junior and Disney XD television programming. It’s expected that around 500 films from the Disney library will be present on the service along with nearly 7,000 episodes of Disney television.

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It seems very much like they’ve shown their hand here, they intend to corner the market on the subscription tv service and it would seem likely that their other TV channels will be pulled from other providers, meaning that if you want Disney, you must pay Disney. If this is the case, I’d expect that the cost of this subscription will be closer to what you pay for a cable provider than what you pay for Netflix or other streaming services. Especially if they plan to release new, exclusive content.

How do you feel about this? Will you be subscribing to this service? What kind of price do you think they’ll ask? Let us know!